Play’n GO & Lottomotica Partnership – Expanding to the Italian Market

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Play’n GO continues expanding in Italy, with no end in sight. After starting its Italian journey with leading operator Lottomatica, players can now enjoy access to the leading developer’s content.   

Some of the games that are now available to players are, among others, the well-known Book of Dead, Tome of Madness, and Rise of Olympus.  

The best games for Italian players:  

“Our focus is always on bringing the best games to our players, so it was an easy decision to add Play’n GO content to our offering,” said Alessandro Rainaldi, Product Development Senior Manager, Betting and Digital, at Lottomatica.  

He added that there were very few suppliers with as much experience in regulated markets as Play’n GO. Lottomatica is impressed by the company’s strong understanding of casino content in Italy. Its slots are some of the most entertaining on the market, and Lottomatica’s players will love them, Rainaldi is convinced.  

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Magnus Thalin, Global Head of Sales at Play’n GO, says they’re always looking to work with world-class operators in the most important regulated markets. This partnership with Lottomatica absolutely fits the bill. She added that both of them share a firm belief in delivering great entertainment in a responsible and sustainable way, and they’d work closely together on these priorities over the coming months and years. 

Changes for the Italian market:  

Players from Italy will be delighted with this partnership since Play’n GO games have been among the favorite ones since the powerhouse studio first entered the regulated market in 2018.   

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Although paths developer’s offering also includes global blockbusters and titles built around licensed IP, the most extraordinary jewels in the collection are games set in Italy. One of them is the Rocco Gallo, which follows the adventures of a mighty cockerel in a small Italian village.   

Emilie Zamponi, Regional Director, Southern Europe, and Latam for Play’n GO, said: “Landing another top-tier Italian operator shows just how in-demand Play’n GO games are in Italy. Play’n GO continues to build momentum in key regulated markets across southern Europe, including Italy, Spain, and Greece, and with an exciting pipeline of new content to come, we’ll be working with Lottomatica and other partners to take the next step.”  

Play’n GO has not only expanded to the Italian market but even launched its website in Italian, providing an overview of products, services, and the latest news. This will enable Italians to enjoy their favorite games in their native language. 

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